:: Direct Marketing Execution

We help you plan and execute both online and offline direct marketing communications.

A critical challenge for many companies is efficient implementation of direct mail and email campaigns.  Although powerful campaign management tools offer a broad range of capabilities, they typically require a substantial investment in software and implementation costs, and may provide more functionality than mid-market companies require.  Customer Imperatives Group helps you plan and execute both online and offline direct marketing communications with a minimal investment.   Our clients can generate ad-hoc campaigns by using a web-based tool to select specific targets, and can define business rules to generate automated campaigns (for example, in response to specific triggered events).